Video editing

Editing is the half of this work that nobody sees a still of. These are promos, product films and show packages cut to air — the brief is almost always the same underneath: take more material than will fit and find the thirty seconds that make somebody stay.

They are cut to the music first — the grade, the type and the pacing all answer to it. They play here without it, because no browser will start a video by itself with the sound on; press one and the track comes back, which is the half of the edit a silent loop cannot show you.