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Arabian Shores
The sea cut into the letters. A travel series across Fujairah, with a wordmark filled by its own footage, a poster set for broadcast and social, and the billboard and lamppost sheets that carried it outdoors.
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Identity
The mark
Fujairah Unveiled is a place before it is a programme, so the mark is drawn from the coast rather than from the format: the line of the shore, and the letterforms sitting on it. It had to work reversed out of a photograph, which is most of where it appears.
Key art
The sheet
The key art is one frame of the place with the lockup given room to breathe in it, and the poster is the same picture recut for the tall sheet. Both are delivered flat, so whatever the broadcaster adds — a date bar, a channel strip — has somewhere to go that was planned for.
