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The Kitchen
A chef, a kitchen, and a mark that had to hold both. The lockup was drawn in black and white so it could sit on any frame the show cut to, and the key art was built out in a full poster set across broadcast, social and channel sizes.
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Identity
The mark
A series identity that had to sit on a set, on a sheet and on a phone without being redrawn for any of them. The mark is set wide and low so it holds a horizontal band cleanly, which is the shape it is given on air more often than any other.
Key art
The sheet
Season one's poster set: the key art at 16:9 and the sheet at 9:16, built from the same frame so the campaign reads as one thing wherever it is seen.
