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Escape Kitchen
A kitchen you have to escape from. Corridors that go nowhere, a dining room lit by one chandelier, and an owl watching the players — built practical so the cameras could move through it. The vintage lockup and the poster set were cut for every delivery the channel needed, OSN's sheets included.
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Logo
Concept & Design Thinking
The identity of Escape Kitchen was designed to combine the three main elements of the show: cooking, horror and mystery.
Since the story revolves around the abandoned Malik Academy and its hidden secret recipe, I wanted the logo to feel like an old emblem that could have belonged to the academy itself, rather than a modern cooking-show logo. The ornamental typography and vintage detailing help establish the historical world of the story and connect the identity to the academy’s past.
Posters
Visual Concept & Design Thinking
The poster campaign was designed to introduce Escape Kitchen as a horror experience first and a cooking competition second, creating curiosity around what happens inside Malik Academy without revealing the full journey.
The visual world was built around the abandoned academy, using a dark cinematic atmosphere, aged architecture, shadows, smoke and unsettling environmental elements to establish the feeling of entering a place that has been forgotten for decades.
One of the main visual elements is the burlap blindfold, taken directly from the chefs’ experience at the beginning of the show. Rather than using conventional chef portraits, the contestants are shown interacting with the blindfolds, capturing the moment between not knowing where they are and discovering the environment around them.
This makes the promotional photography part of the show’s story rather than simply presenting its cast.
Main Cast Poster
The main poster introduces the complete cast while placing the presenter at the center of the composition as the main visual anchor.
The participating chefs surround him in different reactions and poses, creating a sense of confusion, fear and uncertainty. The composition gives the audience a first glimpse of the experience while keeping the mystery of Malik Academy unresolved.
The presenter’s calm and dominant position contrasts with the uncertainty of the chefs around him, visually separating his role from the experience they are about to face.
Pair Posters
Since the chefs experience Malik Academy in pairs, the individual episode posters were designed around each two-chef team rather than presenting contestants separately.
Both chefs appear together within the same environment, interacting with the blindfolds and reacting differently to what they are discovering. This establishes them as partners entering the same unknown journey while allowing each pair to have its own personality.
Horror figures are kept within the background rather than becoming the main subject, suggesting that something is waiting inside the academy without fully revealing the challenges the chefs will encounter.
Photoshoot Art Direction
The poses were planned around the final poster compositions before the images were integrated into the artwork. I directed the chefs to interact with the burlap blindfolds and express different reactions that reflected the uncertainty and tension of entering Malik Academy.
Instead of photographing everyone in standard promotional poses, the body language was designed specifically around the narrative of the show. This allowed the photography and graphic design to work together as part of the storytelling and made the campaign feel like an extension of the Escape Kitchen experience itself.
Individual
Character Posters
For the individual character posters, I wanted to create the feeling that each chef was cautiously looking into or out of Malik Academy, rather than presenting them in a conventional promotional portrait.
Instead of using an actual door, I repurposed a wooden panel from the recipes backdrop during the photoshoot and used it as a practical foreground element. By directing each chef to interact with the panel as if they were peeking from behind a door, a simple existing set piece was transformed into part of the visual storytelling.
The poses and facial expressions were directed around curiosity, hesitation and fear of what might be waiting on the other side, connecting the portraits directly to the mystery and horror of the show.
This approach allowed the individual posters to remain visually simple while still feeling like moments taken from the world of Escape Kitchen, rather than standard cast photography.
Set Concept
& Visual Development
I developed the initial visual concept and overall look of Malik Academy, establishing the atmosphere, visual direction and key design elements of the environment. The concept was then further developed and adapted for production by the set design team.
Fatafeat
Halloween Identity
To extend the Escape Kitchen visual world beyond the show itself, I created a special Halloween adaptation of the Fatafeat channel logo for the day of the broadcast.
Rather than creating a completely separate identity, I kept the recognizable structure of the original Fatafeat logo and reinterpreted it through the same visual language developed for Escape Kitchen.
Escape Kitchen
Show Concept
Escape Kitchen is a horror cooking competition inspired by the concept of escape rooms, combining culinary challenges, storytelling, mystery and suspense within one immersive experience.
The story revolves around Malik Academy, an old cooking academy dating back to the 1920s–1930s. Its owner was known for possessing a mysterious secret recipe. Driven by her desire to obtain it, his wife killed him and set the academy on fire. However, she became trapped inside the burning academy and died in the fire as well, leaving the secret recipe hidden within its walls.
Years later, in the present day, the participating chefs are brought to Malik Academy blindfolded, with no idea where they are being taken. Once inside, their blindfolds are removed and they suddenly discover that they have been locked inside the abandoned academy.
Their only way out is to make their way through six different rooms, each revealing another part of the academy’s dark history. Inside every room, the chefs face a new horror-driven experience and challenge that they must overcome in order to obtain a clue connected to the secret recipe.
As they progress from room to room, the clues gradually reveal the missing pieces of the recipe. Once all six rooms have been completed and the full secret recipe has been reconstructed, the final door of Malik Academy opens and the chefs are finally able to escape.
But escaping the academy is not the end of the experience. Once outside, the presenter is revealed for the first time, shifting the show from its horror escape-room world into its final cooking stage. The chefs must then use the secret recipe they fought to uncover and prepare the dish themselves as the final culinary challenge.
The format takes the chefs through a complete journey from fear and uncertainty to discovery and finally cooking, turning the secret recipe into the connecting thread between the story, the escape-room experience and the final competition.
Visual Identity · Logo Design · Poster Design · Photoshoot Art Direction · Set Concept & Visual Development